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Press Release Press Room Classifieds2GO.com
to Unveil Online Classifieds Industry's By now, the dangers posed by the internet to traditional newspaper classifieds is old news. The well-documented growth of online-only classifieds, auctions and job board sites has been almost entirely at the expense of newspapers and their online counterparts. While most publications have answered back to the internet onslaught with online products of their own, why does the market share of the online-only competitors continue to rise at a rate several times that of newspaper websites? Isn't it enough to list classifieds on your online edition? Shouldn't our vendor partnerships be strengthening the newspapers' position? One relative newcomer to the classified landscape has been revolutionizing the way newspapers approach the internet. In March of 2005, Classifieds2GO.com is introducing an industry first: a completely web-based classified system with web-to-print, web-to-web, and print-to-web technology that gives rich content to classifieds in every category with a single sign-on solution. "There's no shortage of single-category vendors out there," says Jay Dee Shores, President and CEO of Classifieds2GO.com, "we meet daily with publications that are branding and sending their readers away to multiple single-category sites. But when we truly examine the demand of the online user, we find that the single greatest need facing the classified industry today is a single sign-on solution across all categories of classifieds that combines national reach with local flavor." The Classifieds2GO system integrates seamlessly into any publication's existing website, eliminating the redirection of readers away to other portals. Also noticeably gone is the dangerous practice of branding national portals that may be owned by nearby competitors, as Classifieds2GO runs anonymously in the background. Even though all ads on the system are locally branded for the individual publication, they're also searchable nationally throughout their growing network of partner newspapers. All content in the Classifieds2GO network partners' sites is dynamic, searchable, clickable, and provides instant response between advertisers and consumers. Using secure credit transactions, advertisers can build their own ads for web, print or both; or allow the publication's classified staff to continue to create ads for them using web-based administrative software. Valuable business tools for advertisers that go beyond the realm of advertising are also included as part of the system. Although they've had considerable interest from large publications, the Classifieds2GO system was designed and priced with medium and small markets in mind. Each "module," including careers, cars, homes, merchandise, announcements and boats can be purchased separately for only $399 each, or the entire single sign-on suite can be acquired for only $1,995 and absolutely no fixed monthly fees. "We approach each newspaper as a partner in the truest sense of the word," says Clay Johnston, Director of Marketing and Sales "Our growth is tied directly to the growth of each individual publication within our network. That's why we pride ourselves on providing customized marketing support for each marketplace, helping them to launch, maintain, and capitalize on sales successfully." The surest measure of Classifieds2GO's strength is their incredible growth. In only 8 months in the marketplace, Classifieds2GO.com has launched or contracted with over 50 publications in 16 states. "Definitely, we're excited by the development we're seeing as a company" says Mr. Shores, "but the successful growth we're seeing in print and online classified revenue in our partner publications is what's driving us." Classifieds2GO.com plans to unveil this new technology at the NAA's Newspapers '05 NEXPO, March 19-22. To see a preview of the industry's only web-based classified system with a single login for every category of classifieds that incorporates web-to-web and web-to-print technology, schedule an appointment by calling Clay Johnston at 816-671-1800 or visit www.classifieds2go.com. # # # About Classifieds2GO.com Our web-based classified software seamlessly integrates with any website, enabling our partners to increase the power of their brand and their publication. For more information about Classifieds2GO.com's products and services, call them toll-free at 1-866-671-1801 or visit their website at http://www.Classifieds2GO.com. Classifieds2GO Media Contact To obtain more information about Classifieds2GO.com, contact them at jay@classifieds2GO.com or call (866) 671-1801. |