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Press Release Press Room

Classifieds2GO.com President/CEO Jay Shores to Speak at Inland Press Association Small Newspaper Conference

St. Joseph, MO, April 20, 2005 -The Inland Newspaper Association, which provides training, research and other resources to newspapers throughout North America announced today that Jay Dee Shores, President / CEO of Classifieds2GO.com will be a guest speaker at the Small Newspaper Conference, May 5-6, 2005.

Mr. Shores will be delivering a presentation titled “Reclaiming Classified Revenue - A primer on how to protect and even grow employment, real estate and automotive classifieds.” which examines recent industry trends in print and online classifieds. Mr. Shores will delve into the changing landscape of the classifieds industry brought about by national portals taking aim at community newspapers. He will explore how younger readers, ethnic audiences and other niche markets are also affecting the industry.

“The online community can choose from a virtually unlimited supply of news and advertising sources from aggregated news and advertising portals, all of them growing at the expense of the newspaper,” says Mr. Shores. “By examining the market and audience trends, we can find our place in the emerging marketplace, innovate, and capitalize.”

Mr. Shores enjoys a comprehensive and diverse tenure of 12 years in all phases of computer technology and the subsequent sales and marketing of high technology products and services over the Internet. A respected advocate for technology in the media, his speaking engagements at industry functions and corporate training seminars have been widely well received.

His strengths include a distinctive capability to organize a company’s human, technological, and capital resources to capitalize on present and future needs of the company and the marketplace. His creative talents are valuable in the production and implementation of innovative marketing and sales techniques. He resides in St. Joseph, MO. with his wife, Rosalea, his daughters, Sandi and Lilly and his son, Austin.

Held at the Westin Great Southern Hotel in Columbus, OH, the Small Newspaper Conference will offer a variety of practical sessions that address the particular needs of small newspapers. Topics include: advertising trends, hiring and developing a winning staff, reclaiming classified revenue, battling health insurance costs, enhancing profitability, and a special section idea exchange.

The Inland Press Association serves over 870 newspapers in the US, Canada and Bermuda. Over its 120-year history, it has provided seminars, research, training and other vital services to publications of all sizes. For more information on The Inland Press Association Small Newspaper Conference, or to register online, visit http://www.inlandpress.org.

About Classifieds2GO.com: Classifieds2GO.com is dedicated to building relationships and revenue in local print and electronic media. They bridge the gap between online and print classifieds by equipping community publications with powerful online tools more powerful than those used by national job boards and retail sites. Their partners do more than just create new streams of revenue -- they also bring clients and consumers closer together. Employers and job seekers; advertisers and consumers; buyers and sellers. All of them meet locally on their partners’ websites and publications.

Classifieds2GO’s web-based classified software seamlessly integrates with any website, enabling their partners to increase the power of their brand and their publication. Classifieds2GO.com is the only entirely web-based classified system available. For more information about Classifieds2GO.com’s products and services, call toll-free 1-866-671-1801 or visit http://www.Classifieds2GO.com.

About The Inland Press Association: Inland has a long history of catering to the needs of newspapers of all sizes, and has a strong constituency of independent and family-owned newspapers. Since its formation in 1885, the association has grown to include more than 870 newspapers from all 50 states, Canada, and Bermuda. Inland has educated nearly 15,000 newspaper employees through its seminars and workshops. The foundation sponsors about 30 training programs a year, attracting roughly 1,000 participants annually.

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Classifieds2GO Media Contact
W. Clay Johnston
(P) 816-671-1800
(E) clay@classifieds2go.com

 

 

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